A digital experience for the launch of a new Google product.

Huge was tasked with creating a memorable, user-first experience that celebrates what's possible with Google TV. It needed to drive education, awareness and consideration. 

This experience was a huge cross-discipline effort. Design, narrative, strategy, and development all started on day one. Sketching, brainstorming, prototyping, writing, and researching all together. This agile workflow allowed us to experiment and get to the best ideas faster.

As the site was introducing a new brand, it was critical to nail the hero. It had to communicate the breath of content across your favorite apps, and how it was intelligently organized just for you.

This is my favorite transition in the entire experience. I designed this hyperspace transition, going from Star Trek to Star Wars, that communicated the idea of discovery. As the user scrolls the stars expand and fill the screen with white, resembling the two films hyperspace transitions.

Due to the coronavirus, a photoshoot wasn’t possible and stock photography would cheapen the overall experience. Our creative solution was to build a fully 3D living room that we could manipulate to fit any narrative beat. From cinema lighting transporting you to another world to music soundwaves morphing the room.

Team Diego Nicolauexecutive design director, Brad Donnelleyexperience director, Randy Millerdesign director, Ilgin Sezerdesign director, Diego Espitiadesigner, Clay Boandesigner, Andre Cardosointeraction designer, Carlos Garciamotion & 3D designer, Fraylie Nordcopywriter